Introduction
Calming Co. (Ü Relax, Ü Sleep, Ü Focus) launched in 2020 and hit a demand surge that outpaced internal fulfillment — multiplying SKUs, subscription complexity, and pulling the founders off product and marketing. Partnering with Launch Fulfillment in 2022, they moved to temperature-controlled warehousing, subscription management, custom kitting, Amazon FBA prep, and returns across three 100,000+ sq ft facilities in Utah and Kentucky — shipping 306,000+ units and $17M in sales in five months, and scaling to $35M+ in annual sales at 99.996% order accuracy.
This case study is a Sprint 6 stub. Full client narrative + interview quotes + before/after metrics ship in Q3 2026 as we work through the editorial backlog.
The challenge
Detailed challenge breakdown shipping in Q3 2026 — interviews with the client team are scheduled.
How we approached it
Approach narrative shipping in Q3 2026.
The outcome
$17M in 5 months — full metrics + verifiable data shipping in Q3 2026 alongside client signoff on quotes and figures.