Routing-guide law
GS1, ASN timing, carton specs — every retailer's guide followed.
B2B & Wholesale
B2B & Wholesale Fulfillment
Selling into retailers and distributors means someone else writes the rules: routing guides, EDI documents, case-pack specs — and chargebacks when any of them are missed. We run B2B to the retailer's spec, on the same inventory pool as your DTC.
EDI-ready
Pre-built flows for major retailers; ASNs from the actual shipment.
One stack with DTC
Retail POs and your own site draw from a single real-time pool.
Trusted by 100+ growing brands
Current clients — 2026
What makes B2B different
Built for retail-ready brands
Wholesale is compliance work as much as logistics work. These four capabilities are what keep a retail relationship profitable instead of chargeback-ridden.
Retail routing guides, followed to the letter
- Worked to each retailer's routing guide
- GS1 barcodes, ASN timing, carton specs
- Case counts re-checked before pallets ship
ASNs + GS1 automated in WMS
See the core fulfillment stack
EDI-readiness
- Pre-built EDI flows for major retailers
- POs in, ASNs and invoices out
- Custom mapping for unusual specs
ASNs from the actual shipment
See the integration layer
Pallet and case operations
- LTL and FTL with real load planning
- Shelf-ready trays, club packs, PDQs
- Returns handled per retailer protocol
Retail-ready builds ship to spec
Pick, pack, and ship discipline
DTC and B2B in one stack
- Both channels draw from a single pool
- Real-time counts across channels
- Retail POs never oversell your site
One pool across all channels
DTC ecommerce fulfillment
B2B proof
How we perform on wholesale operations
Chargebacks were a line item we had learned to live with. After the move they mostly just stopped — the routing guide was finally being read by someone who treats it as law.
- Order accuracy
- 99.8%
- Order-level, company-wide — internally tracked
- Barcode standard
- GS1
- Retail-spec labeling + documentation
- Document flows
- EDI
- Pre-built for major retailers, custom mapping available
- Freight programs
- LTL/FTL
- Load planning sized to your lanes
B2B FAQs
Questions wholesale brands ask
Do you support EDI?
Yes — pre-built EDI flows for major retailers, with custom EDI mapping available when a partner's spec is unusual.
Retail-ready packaging?
Yes. Shelf-ready trays, club-pack masters, display PDQs. We follow each retailer's exact spec to avoid chargebacks.
How do you handle ASNs?
Advance Ship Notices are automated through the WMS. Tracking, GS1 barcodes, and timing all match retailer requirements — and the ASN is generated from what was actually loaded.
Can we run DTC and wholesale from the same inventory?
Yes — one pool, real-time counts, both channels drawing against it. Committing a retail PO reserves stock explicitly, so it never quietly oversells your DTC site. See DTC ecommerce fulfillment for the other half of the stack.
What happens with wholesale returns?
Sorted, restocked, or disposed per the protocol agreed with each retailer. Nothing re-enters sellable inventory without inspection, and disposition is documented.
